HBO Coordinator, Program Marketing

OVERALL SUMMARY:

This position coordinates the development and execution of consumer advertising and promotion plans to drive awareness, and tune-in for HBO Original Programming, including Series, Mini-Series, Films, Comedy and Documentaries

PRIMARY RESPONSIBILITIES:

  • Coordinate the planning and execution of consumer advertising and promotion campaigns at all stages of the HBO Original Programming lifecycle – from tune-in through the home entertainment release (when applicable).

  • Primary responsibilities include acting as a liaison with internal departments (Creative Services, Legal/Business Affairs, HBO.com, etc.) to ensure that all media and grassroots promotion plans are executed in a timely and efficient manner.

  • Assist with managing multiple external agencies in the development of creative advertising, media planning and high-impact promotions (e.g. guerilla/viral marketing, event sponsorships, etc).

  • Assist with creative development of all off-channel advertising campaigns (TV, print, radio, outdoor, online) and coordinate material delivery with the in-house production team.

  • Traffic marketing materials to Legal/Business Affairs to secure approval on all rights and clearance issues.

  • Responsible for day-to-day budget maintenance and awareness including but not limited to submission, tracking and reporting.


REQUIREMENTS:

  • 2-3 years of marketing experience at a media company or advertising/promotion agency (entertainment industry experience preferred).

  • Excellent organizational and written/oral communication skills.

  • The ability to juggle multiple projects simultaneously, perform under pressure and pay close attention to detail.

  • Strong MS Word, Excel and Powerpoint skills.

  • Knowledge of the digital media space (including social media) and new technology platforms (e.g. mobile, broadband, wireless, VOD).

  • A passion for entertainment and popular culture.

To apply, please visit timewarner.com/careers


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  • published this page in Job Board 2016-10-13 16:43:05 -0400