Business Development Strategist

Business Development Strategist

WUSA-9, TEGNA’s major market #7 in Washington, DC, is seeking a Business Development Strategist based in Dallas, TX who will be responsible for generating a consistent weekly stream of new qualified prospects for their sales pipeline and work with our account executives to pursue together. This is a sales role that will focus on the sales efforts of the DC metro area while based in Dallas, TX and will be tasked with growing new revenue from enterprise accounts.

If you can answer yes to these questions, this job might be right for you:

  • Do you love being on the phone with prospects and clients?
  • Do you have the discipline to build a weekly sales activity plan and stick to it?
  • Are you an ambitious self-starter that enjoys the autonomy of creating your own success?
  • Do you have strong business acumen and understand industry verticals/categories?
  • Are you endlessly curious about the businesses of clients and what drives their success?
  • Would you like to be a part of reshaping the way a media company operates?
  • Would you like to play a role in building small and medium-sized businesses through TEGNA’s multiple media solutions?
  • Do you like the intensity of a fast-moving environment?

Responsibilities

  • Independently develop a list of prospects to pursue within targeted categories and build out a pipeline.
  • Generate new qualified prospects through outbound phone calls and email marketing campaigns and work with account executives while ensuring proper follow-up.
  • Connect with small to medium-sized businesses across the region.
  • Create their own valid business reasons for reaching out to prospects.
  • Collaborate with the sales team in developing new opportunities and leads through research and insights.
  • Set the vision and the strategy for how our products are equipped to reach their best potential customers whenever and wherever they're consuming media.
  • Generate new qualified prospects through current lead generation software, programs, trade publications, etc.
  • Communicate TEGNA media value proposition.
  • Set in-person meetings and work with sales staff to attend meetings and pitch the prospect.
  • Driving new television and digital sales by assessing and facilitating the use of best practices in solutions-based selling.
  • Create/execute/monitor/track reporting on the new qualified prospects sales pipeline.
  • Present in bi-weekly meetings with the management team.
  • Network regionally and locally to stay abreast of emerging media trends and product solutions.
  • Ongoing and ad hoc individual and team sales activity.

Requirements

  • Bachelor’s degree in a related field such as Marketing or Business required
  • 1-3 years of sales support, inside or outside sales experience
  • Strong business and financial acumen
  • Knowledge of integrated marketing campaigns
  • Knowledge of digital solution sales and design, mobile advertising, OTT/CTV
  • Ability to multitask, manage multiple assignments and prioritize tasks in a fast-paced, deadline-driven and team-oriented environment
  • Strong written and communication skills
  • Outgoing personality with outstanding phone mannerism with expertise at developing relationships
  • Proficient in Microsoft Office programs - MS Word, Excel, Word, PowerPoint, and Outlook
  • Knowledge of Salesforce or other CRM software preferred

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

WUSA-9, TEGNA’s major market #7 in Washington, DC, is seeking a Business Development Strategist based in Dallas, TX who will be responsible for generating a consistent weekly stream of new qualified prospects for their sales pipeline and work with our account executives to pursue together. This is a sales role that will focus on the sales efforts of the DC metro area while based in Dallas, TX and will be tasked with growing new revenue from enterprise accounts.

If you can answer yes to these questions, this job might be right for you:

  • Do you love being on the phone with prospects and clients?
  • Do you have the discipline to build a weekly sales activity plan and stick to it?
  • Are you an ambitious self-starter that enjoys the autonomy of creating your own success?
  • Do you have strong business acumen and understand industry verticals/categories?
  • Are you endlessly curious about the businesses of clients and what drives their success?
  • Would you like to be a part of reshaping the way a media company operates?
  • Would you like to play a role in building small and medium-sized businesses through TEGNA’s multiple media solutions?
  • Do you like the intensity of a fast-moving environment?

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.


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