Research Analyst, Content & Audience

Research Analyst, Content & Audience


A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide. 

Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success.

Do you have a passion for consumer research and a thirst to apply your knowledge to media? Do you want to be challenged by your job and be surrounded by passionate, dedicated, and inquisitive people in a mission-driven environment? Then this role is for you. You’ll be part of NPR’s Audience Insights team of analysts and researchers, working closely with the newsroom, content leadership, marketing, and sponsorship teams at NPR. You will dive into data to distill key findings. You have a unique blend of curiosity, analytical prowess, and storytelling. You are resourceful, detail-oriented, and accurate. And you love the idea of using data to make NPR (and the world) a better place.

This position encompasses data retrieval, processing, troubleshooting, analysis, and communication of findings. The primary focus will be to support NPR’s news, content, sponsorship, and marketing divisions. Secondary support for other units as needed and time allows.


  • In-depth analysis of broadcast trends
    1. Routine reporting of syndicated Nielsen Audio data (monthly, quarterly, and bi-annually), including specifying and running reports in a Windows environment and online using proprietary software and databases such as ACT 1 Systems, PPM Analysis Tool, comScore Media Metrix, MEMRI, and Tapscan, among others.
    2. Detailed analysis of program and station performance to help optimize performance in an increasingly challenging marketplace.
  • Sponsorship sales efforts
    1. Running reach and frequency estimates to demonstrate value for potential funders.
  • Diversity, Equity, and Inclusion (DEI) analysis, which itself has two parts: audience diversity and source diversity.
    1. Audience diversity: responsible for systematically tracking and reporting audience racial and ethnic composition, as well as other demographics as needed, across platforms.
    2. Source diversity: Analyzing NPR’s newsroom and podcast source diversity data, including data cleaning, exploration, and insights-finding. Communicate these findings with sensitivity within the team and to other stakeholders in the organization. Work collaboratively with other analysts to create a nuanced understanding of source diversity to lead to recommendations and next steps for NPR’s newsroom and programming divisions
  • Knowledge management: assist in ensuring that Audience Insights work is communicated and archived in a user-friendly way.
  • Across all activities, the person in this role is expected to:
    1. Identify trends
    2. Develop key findings
    3. Work collaboratively with research staff and client departments to interpret results
    4. Develop reports (in PowerPoint, Word, Google Suite, etc.) that convey key results and implications
    5. Present research findings, reports and analysis, presentation materials and fact sheets.
    6. Maintain proprietary database
  • Perform other duties as assigned to support the department and NPR’s mission.



EDUCATION: Bachelor’s Degree.


  • Four-year college degree in statistics, business, information management, or comparable work experience.
  • Minimum of 3-4 years’ work experience in a market research, media, or another related field.
  • Demonstrated data analysis, data interpretation and troubleshooting skills.
  • Demonstrated ability to be a self-starter and problem-solver.
  • Eager to learn new skills.
  • Resourceful with a can-do attitude.
  • Interest in and comfort with being part of a “roll up your sleeves” team
  • Data analysis skills using Excel, SPSS, or Google Sheets.
  • Well-organized and detail orientated.
  • Experience with demographic analysis and sensitivity to DEI issues
  • Strong desire to work with databases and numbers.
  • Excellent oral, written, and visual communication skills, particularly at explaining complex quantitative information to non-technical audiences. Training in data visualization is a plus.
  • Ability to work in a constantly changing environment.
  • Ability to work independently as well as in collaborative team environment.
  • Knowledge of the public radio, Nielsen, and media research databases is a plus.
  • Familiarity with media and market research techniques and methodology a plus.
  • Knowledge of a programming language a plus.


Does this sound like you? If so, we want to hear from you:

All applications must include a resume and cover letter to be considered. 

NPR is an Equal Opportunity Employer. NPR is committed to being an inclusive place to work that welcomes diverse and unique perspectives, all working toward the same goal – to create a more informed public.  Qualified applicants receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

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