Associate Director, Programmatic Planning (Horizon Media)

Associate Director, Programmatic Planning (Horizon Media)

Link to apply here. 

Use Asia Sanders as a reference. 

Job Description:

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do

35% Team Management & Mentorship

  • Ensure clear communication across all levels and other hx departments (I.e. Buying and Analytics)
  • Contribute to junior team member’s development (train Assistant Planners, Planners, and Senior Planners), provide consistent feedback and education on best practices, programmatic media principals and industry trends at large
  • Define areas of improvement and implement processes to ensure change
  • Proactively alert and notify upper leadership of client risks and/or opportunities
  •  Contribute to performance management, work closely with team management to identify goals and opportunities for junior team member’s career development
  • Participate in interview process for junior member roles

20% hx Business Development

  • Maintain and develop strong, positive relationships with Digital Activation teams; proactively look to identify areas for incremental client opportunities
  • Act as HX’s primary liaison to Horizon finance, managing forecasting and supporting monthly reconciliation.
  • Author case studies to showcase hx past results in order to drive business growth
  • Responsible for constantly searching for innovative ways to up sell

15% Strategic Planning

  • Drive innovation for account portfolio that meet and/or exceeds client expectations
  • Stay on top of industry development and the everchanging media landscape
  • Lead the development and presentation of strong programmatic media practice to clients

15% Account Management

  • Maintain a strong presence and reputation across Horizon internal departments (I.e. Digital Activation), building trust and accountability
  • Act as point of escalation for internal partners, communicate with Horizon teams including Digital Activation, Performance Analysts and hx Buying
  • With foresight, proactively recommend solutions to issues; drive and implement best practices in order to set the team and client up for success
  • Responsible for supporting recommending potential strategic pivots and optimizations, supporting stakeholder collaborations
  • Take full ownership and maintain relationships with external partners (vendors, DSPs, etc.)
  • Represent HX capabilities at client planning sessions, educate stakeholders on relevant topics
  • Author POVs on an ad hoc basis when requested

15% Learning & Development

  • Work closely with team management to build and grow leadership skills (i.e. delegation, task management)
  • Continue to finetune programmatic strategy and optimization concepts, technology and tasks; maintain a steep and steady learning curve toward subject-matter expertise 
  • Continue advancing and developing your knowledge of planning tools, processes and systems
  • Stay abreast of industry trends and capabilities; schedule and attend vendor training sessions when applicable, ensuring junior team members participate
  • Maintain a steady knowledge of current industry news
  • Promote various topics of education for the team (presentation skills, advancing Excel knowledge, Diversity Equity and Inclusion, mentorship soft skills)
  • Promote Horizon Media’s HX Bootcamp, as well as other syndicated and proprietary training sessions (I.e. Time Management, Presentations Skills, and more) as well as Demand Side Platforms (DSPs) certification courses


Who You Are

  • A collaborative, team-oriented manager with strong delegation and organization skills
  • A solutions-oriented problem solver
  • A self-starter, takes initiative
  • A strong communicator and presenter
  • Able to actively seek out and implement feedback
  • A desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment
  • A business mature individual who exudes professionalism and respect, will lead by example
  • Committed to the success of your team
  • A strong leader, eager to grow and develop team members
  • A supporter of and advocate for diversity, equity and inclusion


Preferred Skills & Experience

  • 5+ years previous vendor planning and/or buying experience
  • Expert level understanding of programmatic planning
  • Experience mentoring and coaching a team
  • Effective communication and presentation skills; internally and externally
  • Familiar with media planning tools within multiple DSPs
  • Proficient in Excel and PowerPoint


Certificates, Licenses and Registrations
This role does not require certificates, licenses and/or registrations


Physical Activity and Work Environment
This role does not require physical activity

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