Senior Planner, Programmatic Planning (Horizon Media)

Link to apply here.

Please use Asia Sanders as a reference. 

• Job Description:

  Job Summary

  We are currently seeking a Programmatic Planner to support RTB strategy and account management for HX, the programmatic buying operation at Horizon Media. This role drives planning and service for ad-exchange media (banner, video, paid social and mobile) for DR and Branding clients.

   

  Main Duties and Responsibilities

  Programmatic Media Planning- 40%

  Client Service, Relationship-Building and Account Management- 40%

  Capabilities Development, Marketing and Sales Planning- 20% 

   

  · Support planning of programmatic media across a portfolio of clients

  · Educate internal and external clients on HX capabilities and case studies

  · Manage relationships via account service on programmatic campaigns

  · Collaborate with programmatic buyers on optimization planning, and with product team on capability development

  · Support strategic planning to improve performance for key clients

  · Represent Horizon programmatic in business development pitches

   

  Supervisory Responsibilities

  Work closely with Planners to ensure training and on-boarding of Assistants and Interns

  Manage workflow across a pod of 2-4 Planners and Assistant Planners

  Support knowledge sharing across the buying team via best-practice development and case studies 

   

  Knowledge and Skills Required

  At least 1.5 years of specialized programmatic planning experience

  Proven ability to build relationships

  Proven ability to thrive in highly collaborative work environments

  Advanced ability to capture and recall detailed information on media buys

  Preference to work on the disruptive side of business, with new technology

  Knowledge of statistical concepts relevant to optimization, as well as scientific testing in live media environments

  Strong familiarity with ad operations and campaign management (e.g. tagging, ad-servers, viewability tracking)

   

   

  Certificates, licenses and registrations

  NA

   

   

  Physical Activity and Work Environment

  NA

   

  The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer