Digital/Automotive Marketing Consultant

Digital/Automotive Marketing Consultant

Sinclair Broadcast Group/Chattanooga needs an experienced Marketing Consultant with deep expertise in digital marketing services. Ideal candidate is proficient in digital strategies ranging from Google AdWords and geo-fencing to Over-the-Top solutions and social media strategy.  The Digital Marketing Consultant also will leverage his/her expertise and experience in digital marketing solutions as an asset to local auto dealerships. This position will be a tactical digital seller and an integral part of our company-wide training and sales initiative focused on tier 3 auto business.  

In addition to training and coaching, we’re looking for a closer with a proven record of developing business, accurately forecasting revenue, and creating strategic business plans in this highly competitive digital landscape.  The winning candidate will design and implement revenue growth strategies for our local market.  Creating solid partnerships with local businesses, auto dealers and station leadership will be the key to success.  If you’re an industry leader, we’re interested in talking to you.

Specific Duties include:

  • Exceed expectations for market penetration, average deal size, and total revenue in assigned geography
  • Maintain consistent presence in the field, driving growth from all auto dealers
  • Develop, implement and manage business plans to exceed corporate objectives and sales goals
  • Act as player/coach on in-person sales calls with key decision makers at dealerships throughout the local market
  • Conduct immersive training sessions with sales team based on Sinclair auto philosophy
  • Collaborate with in-market SBG leadership to set sales goals and objectives for each local account
  • Provide the Regional Digital Automotive Manager with monthly outlook and revenue forecasts
  • Work closely with sales management and corporate staff to ensure coordination and cooperation in support of sales and operations
  • Perform other related duties as assigned

Desired Skills/Experience:

  • Demonstrated success in building and maintaining top-tier customer relationships
  • Strong business acumen with a thorough understanding of marketing strategies, automotive business cycles and consumer behavior
  • Real experience and success communicating and working directly with auto dealers on identifying and achieving their business goals
  • Proven track record of developing and managing people and sales processes
  • Strength is running multiple unique strategic projects concurrently


  • Bachelor’s degree
  • 3+ years of experience in dealership operations and/or digital media sales
  • Experience managing a large sales territory
  • Proficient in the use of office software and CRM tools
  • Excellent communication, presentation, planning, organizational and problem-solving skills
  • Previous sales management experience is not required, but valued

Apply online at

Sinclair Broadcast Group is an Equal Opportunity Employer and a Drug-Free Workplace.


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