General Manager

General Manager

Sinclair has an exciting opportunity for a talented General Manager/Strategic Market Leader for our stations in Chattanooga, TN.  This is not a desk job! The successful applicant meets or exceeds market objectives in the area of market operations, as well as employee and cultural leadership, by leveraging internal and external relationships to execute a strategic business plan.

Primary Accomplishments of the role:

  • Create a “winning culture” within the station and local market
  • Revenue and profitability growth in alignment with Sinclair's goals
  • Effective news/content, promotions and audience growth strategy across all platforms
  • Well-developed, high performing leadership team
  • Strong internal stakeholder relationships and external relationships with clients and community leaders
  • Effective employee relations
  • Effective market operations management

Representative Key Actions associated with the role:


  • Fully understand digital and TV marketing channels and recommend ways to leverage appropriately  
  • Cultivate and maintain key client relationships with internal teams and external clients, vendors, strategic partners and community leaders
  • Provide the vision, inspiration and leadership necessary to drive success; mentor teams and direct reports to thrive in their respective roles
  • Formulate and advocate a people management strategy and high-performance culture which includes recruitment, development and retention of top talent
  • Provide leadership and strategic direction of all digital marketing initiatives within local station 

 Marketing, Content and Revenue Strategy

  • Lead the company’s strategic growth plan, including the identification of new market opportunities and/or segments  
  • Develop and build a marketing plan to increase top- and bottom-line performance of products and services
  • Manage complex P&L 
  • Use detailed analytics and technical capabilities to build audiences, optimize product features and enhance the customer experience
  • Monitor the advertising industry in general, digital and TV specifically, and adjacent industries, and rapidly communicate trends and business opportunities to colleagues and clients  
  • Demonstrate research capabilities, knowledge of tools and resources, and ability to interpret results  


Ideal Experience and Qualifications:

  • Experience managing teams of 10+ people
  • At least 5 years of strategic market planning, with evidence of increasing share of wallet from major clients
  • Proven track record in performance leadership; sales driven with discipline in forecast/budget management; P&L management
  • Expertise in content and campaign strategy (including social+website), digital advertising, analytics, 360 campaigns
  • Able to balance strategy with strong operational skills; able to understand, deconstruct, streamline and optimize complex, large-scale business processes
  • Thinks strategically, but stays on top of tactical execution
  • Has innate ability to inspire passion in others


Apply online at

Sinclair Broadcast Group, Inc. is an Equal Opportunity Employer and Drug-Free Workplace.



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