Communications Manager - Public Health / Social Work

This position is full-time and works approximately 37.5 hours per week.  

This position is in the Department of Public Health / Social Work. 

The individual hired for this position will work in an office setting at the Brown School, Danforth Campus location and may have shared space with others.

The Communications Manager in collaboration with For the Sake of All leadership, will help to formulate, lead, and implement the overall communications strategy for this initiative.  The manager will also work closely with the Brown School Communications Director and team. 

This position is responsible for strategic branding and development of a variety of online and print communications products for both external and internal audiences. Key audiences reflect For the Sake of All’s focus on conducting research to inform evidence-based practice and policy, and include social service providers, researchers, policymakers, and philanthropic foundations. Communications approaches apply appropriate language, style, and media to suit message and audience. The Communications Manager will also develop and manage content on the For the Sake of All website and social media platforms, use other online tools to disseminate content, and monitor and evaluate the effectiveness of these efforts. The individual must be adept at multi-tasking and prioritizing assignments from multiple projects.

The Communications Manager in collaboration with For the Sake of All leadership, will help to formulate, lead, and implement the overall communications strategy for this initiative.  The manager will also work closely with the Brown School Communications Director and team. 

This position is responsible for strategic branding and development of a variety of online and print communications products for both external and internal audiences. Key audiences reflect For the Sake of All’s focus on conducting research to inform evidence-based practice and policy, and include social service providers, researchers, policymakers, and philanthropic foundations. Communications approaches apply appropriate language, style, and media to suit message and audience. The Communications Manager will also develop and manage content on the For the Sake of All website and social media platforms, use other online tools to disseminate content, and monitor and evaluate the effectiveness of these efforts. The individual must be adept at multi-tasking and prioritizing assignments from multiple projects.

PRIMARY DUTIES AND RESPONSIBILITIES: 

1. Lead the overall communications strategy for the project. Develop and implement an annual, data-driven, strategic communications plan; evaluate communications efforts annually using appropriate process and outcome measures. Monitor broader industry and interactive trends and incorporate new tools and strategies as appropriate. Analyze and propose new ways For the Sake of All could use communications tools more efficiently and effectively, particularly to reach community stakeholders and policy constituencies. Work with the University’s Office of Public Affairs and other media outlets to distribute For the Sake of All news. Leverage For the Sake of All resources to gain maximum national exposure of the project’s activities. Cultivate relationships with local, regional, and national media contacts to facilitate dissemination of research findings and to position the project in a manner consistent with the communications strategy.
2. Manage content for FSOA online content.  Collaborate with leadership to develop plans for effectively positioning For the Sake of All and disseminating research and workgroup activity via the project’s website, including web site, Twitter feed, and any other social media. Regularly update website and social media content. Identify and create content that is appropriate for online consumption and consistent with the project’s strategic communications plan, and that optimizes search engine visibility. Update website content using WordPress. Ensure consistent look and feel through the WordPress administrative portal, as well as through collaboration with internal technical support and external vendors. Ensure editorial integrity of all online content by identifying and fixing content problems, including broken links, typographical errors, and formatting inconsistencies.
3. Create materials for dissemination.  Develop content and distribute news stories, FSOA project updates, briefs, fact sheets, and infographics. Create e-mail blasts for special events and news releases. Maintain presence on social media and disseminate For the Sake of All news via Twitter, and other social media venues as appropriate. Develop print and online materials such as brochures, conference programs, reports, and fact sheets. Work with printers and other vendors as appropriate.
4. Manage For the Sake of All’s contacts database.  Manage FSOA constituents and constituent groups using Microsoft CRM system. Create queries, marketing lists, and campaigns as needed for e-mail blasts.
5. Measure and evaluate impact of online efforts.  Develop and maintain systems to track and analyze metrics. Communicate analytics, including trends, website features, and best practices to FSOA leadership. Lead efforts for website changes and development, as well as new online efforts based on analytics.
6. Perform other duties as assigned

Bachelor’s degree with a minimum three years of relevant professional experience. Candidates should have a track record of creativity, resourcefulness, and effectiveness in developing and managing a range of print and online communications to achieve results, as well as an understanding of current and emerging best practices. Exposure to social science research and translating research and policy content for lay audiences.

Experience working with content management systems, a working knowledge of web measurement tools and metrics, social media, mobile technologies, graphic design, and multimedia tools. Experience with Adobe Creative Suite and WordPress.

Must possess superior writing, planning, and project management skills, as well as exceptional verbal communication skills and ability to synthesize information into clear concise points. Individual must be comfortable working in a fast-paced, highly collaborative environment.

Strong verbal and written skills. Able to synthesize research papers and other materials in lay terminology and to produce brief synopses for web and marketing materials. Detail oriented and organized with proven ability to prioritize job tasks well and to balance assignments from multiple staff. Excellent communication skills a must.

Policy communications, public relations. Experience in social science research or policy and experience synthesizing and translating research and policy content for lay audiences.

The hiring range for this position is $47,476 - $58,910 annually.

-Retirement Savings Plan 
-22 vacation days 
-8 Paid Holidays 
-Sick Time 
-Tuition benefits for employee, spouse and dependent children 
-Free Metro Link/ Bus pass
-Free Life Insurance
-Health, Dental, Vision 
-Health Savings Accounts (HSA)
-Long Term Disability Insurance 
-Flex Spending Plan 
-Other Benefits 

Human Resources website (hr.wustl.edu)

Washington University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, genetic information, disability, or protected veteran status.