Local Sales Manager

Local Sales Manager

WTAT FOX 24 in Charleston, SC is searching for a Local Sales Manager. We are looking for someone to develop a sales team that exceeds revenue goals by driving client results though our various on-air and digital assets. The Local Sales Manager is responsible for leading the day to day operations of the local sales department and the Account Executives. We are looking for a proven leader to develop a strategic sales plan with our management team to establish new business and provide new and innovative solutions for existing clients. The ideal candidate must be able to coach, train, and lead our team of Account Executives to attain individual and collective goals across all revenue platforms. This candidate must have a proven history of developing and executing successful client-specific campaigns. They should have previous sales management experience or be a successful seller looking to take the next step in their career.


In this position you will:


  • Maintain a well-developed sales team
  • Ensure effective onboarding of new hires
  • Consistently train and support Account Executives in new/digital business development
  • Establish sales strategies and plans in support of revenue goals in consultation with the GM/GSM
  • Ensure each Account Executive achieves revenue goals across existing, new, and digital business lines
  • Ensure client results, satisfaction and retention
  • Collect and analyze monthly and quarterly forecast information for the sellers on a weekly basis
  • Review and resolve preemptions daily and manage sales orders and inventory
  • Ensure strong performance of local and regional accounts by maintaining strong relationships
  • Work with the GM/GSM on inventory pricing and management
  • Work with the Research Director to assure our sales materials are compelling and current

Experience Needed:


  • 5-7 years broadcast sales experience (including television sales) and team management experience is preferred
  • Proven success in developmental business and multimedia platforms, including web and mobile applications
  • Effective relationship building, customer service, communication and negotiation skills
  • Attention to detail
  • A college degree is preferred
  • A strong understanding of TV and media plans, advertising marketplace, and key competition
  • Ability to anticipate, meet and/or exceed customer needs wants and expectations
  • Ability to adapt to all situations and personality types in the sales staff and client base


To apply, please send resume to [email protected] and include “WTAT- Local Sales Manager” in the subject line. No phone calls please. Cunningham Broadcasting Corporation is proud to be an Equal Opportunity Employer and Drug Free Workplace

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