Digital Sales Specialist

Digital Sales Specialist


This position is an integral part of digital sales.  The DSS (Digital Sales Specialist) is a progressive, creative thinker who can conceptualize, execute, and close revenue producing ideas that connect our advertiser’s goals to our multimedia spot & digital properties, including, but not limited to, the station websites, apps, social media, off-site partners, and agency services.   

This position works with the sales management team including Local Sales Managers and National Sales Manager in business development for the overall operation; specifically championing digital sales.  This position reports directly to the Digital Sales Manager. 


  • Drive digital revenue growth for the station and company; take revenue share out of the market, and create new digital business - be a part of every local advertiser’s budget.
  • Work at a partnership/consultative level as an expert in digital & spot advertising with account executives, agencies, and advertisers.
  • Work in tandem with the Digital Sales Managers and LSM to form revenue strategy, expense management, training, and overall cross-media revenue production.
  • Knowledge of all digital sales products, creative, inventory management and pricing strategies.
  • Assist in forecasting revenue, developing and sustaining a business plan to exceed the digital sales budget.
  • Deliver sales presentations solo and in tandem with sales people.
  • Create strong business relationships and develop a sense of team with the Account Executives and assist with targeting.
  • Develop and deliver best practices for digital knowledge among the sales department and clients.
  • Work with 3rd party vendors to support digital initiatives including ad operations, creative, agency services, analytics partners, audience extension partners, contesting and email programs, lead generation, search, and others.
  • Produce reporting, and other support functions of Interactive and other assigned duties. 


  • Promote a winning, positive culture.  Be a team player.  Have passion for the business, your job, and helping clients to be successful.
  • Experience in digital & spot selling/buying/creating.
  • Ability to translate and communicate problems into opportunities.  Creativity and nimbleness is essential.
  • Presentation experience, excellent written and verbal communications essential.
  • Ability to manage multiple projects, manages time wisely, and prioritizes projects and people.
  • Strong computer skills, proficiency in PowerPoint, Excel and Social media
  • Some technical skills to work with ad tags, analytics, campaign tools.




Send a resume to Dan Englund, Director of Sales at WQAD-TV, 3003 Park 16th Street, Moline, Illinois 61265-6061 or e-mail at [email protected].


Tribune Company is an Equal Opportunity Employer

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