Associate Vice President

Associate Vice President

Associate Vice President

The successful Associate Vice President (AVP) candidate will ideally have seven to ten years of public relations experience, preferably in an agency, and will embody Greentarget’s Core Values: hard work, risk taking, authenticity, creativity, and personal and team growth. Reporting to a member of the Senior Leadership Team, the AVP will be responsible for:


  • Directing and overseeing the work of all team members on AVP’s accounts, providing leadership, guidance, editing and constructive feedback
  • Serving as a career mentor (supervisor) to members of the Associate group
  • Counseling clients directly on media strategy and other daily PR needs
  • Meeting all accountability measures including revenue growth target, profitability metrics, team health, client satisfaction, adherence to Greentarget Way and service line introductions
  • Initiating and leading account brainstorming sessions, developing and editing media-savvy plans and creating initiatives that improve the public’s perception of the client
  • Developing and recommending ways to advance ongoing initiatives for clients that will grow relationships
  • Creating client opportunities to take advantage of their positioning or to create a footprint in the realm of the larger industry
  • Assigning and editing client-ready research documents developed by more junior staff on a variety of complex issues
  • Regularly reporting project updates on clients the AVP works on outside the AVP’s group
  • Actively reporting on status updates and staff needs in group director meetings including monthly staffing and business review sessions
  • Ensuring all account team members have a general knowledge of clients’ goals and business priorities in order to contribute to the strategic and creative development of tactical programming
  • Assigning and editing various writing assignments (press releases, media advisories), research, media relations (including developing strategic and creative pitch angles, story ideas and placing positive stories), speaking opportunities and other credentialing/earned media projects
  • Editing high-level reporting and data presented to client
  • Assigning and – overseeing as needed – team members developing, managing and maintaining strategic media lists, editorial calendars and other important client infrastructure items
  • Executing communications programming across accounts within and outside the AVP’s group
  • Exhibiting deep understanding of clients’ businesses and regularly generate new ideas across assigned accounts
  • Deliberately and demonstrably contributing to Greentarget’s administrative and business priorities, via provided paths (e.g. operational team, pro bono work, blog writing, networking events, new business pitches, GT innovation initiatives, firm-branded research or content)
  • Leadership and consistent demonstration of GT’s Client Engagement Process and GT Way


Job Skills and Requirements:

  • Proven ability to successfully manage client accounts
  • Excellent media relations skills
  • Excellent written and verbal communication skills
  • Excellent organizational and planning skills
  • Excellent problem-solving skills, with the ability to prioritize and perform multiple tasks in time critical situations
  • Excellent record of consistently meeting deadlines, recommending amplification for assigned work, leading successful teams and mentoring junior employees
  • Demonstrated specialized industry knowledge and an understanding of clients’ businesses
  • Strong knowledge of online/digital media platforms preferred 
  • Ability to be discreet and maintain confidentiality
  • Ability to manage up and seek assistance when appropriate
  • Ability to build rapport, work effectively, collaborate within a multidisciplinary team, and to lead teams, with all levels within the organization, as well as the ability to work independently
  • Excellent track record of building relationships and handling requests with professionalism and diplomacy
  • Highly self-motivated, resourceful and detail-oriented
  • Comfortable working within a fast-paced, dynamic environment


Education and/or Experience:

  • Bachelor’s degree
  • 7-10 years client service experience, preferably in an agency
  • 2-4 years management experience
  • Computer literacy, including fluency in Word, Excel & PowerPoint

To apply, send resume and cover letter to Laura Miller at [email protected]

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