Coordinator, Social Media

Summary

The Coordinator, Social Media will support Social Marketing initiatives through creating and gathering compelling content, assets, and graphics for all segments and platforms of our Social Media presence. Responsible for writing post/tweet copy to go with created assets, scheduling content, and making sure all assets are up to date. Liaise with other internal departments and agencies on all trafficking of assets, media buys, and fulfillment of giveaways. This position works as an integral part of the Social Media team to support broader Crown Media Family Networks strategies, and effectively message current promotions, attract new consumers to the company and its networks to become advocates, and to quickly and effectively handle crisis management whenever and wherever it may be required.

Essential Functions

Creates and gathers content, assets, and graphics for all social media segments and platforms
Writes content for social posts/tweets to accompany assets created
Schedules Social content
Works with agencies to ensure assets are delivered on time
Utilizes social media analytics tools and works with agencies to collect data and generate reports
Liaise with other departments for social media requests
Helps socialize company events
Produces live content with talent

Basic Requirements  

• Bachelor’s Degree preferred with an emphasis in Social Media, Public Relations, Advertising, Marketing or Design.
• 1- 2 years experience in entertainment
• Previous experience writing, editing, and creating Social Media content
• Previous experience with Social Media platforms
• Previous experience with design applications
• Previous experience utilizing social media management and analytics tools
• Must be able to work during non-business hours

Other Requirements/Characteristics

• Understanding of the Hallmark Brand
• TV experience preferred
• A go-getter, self-starter who brings ideas and fresh thinking
• Experience with social media platforms for a brand
• Must be passionate about social media as a business strategy
• Experience with Photoshop and/or InDesign
• Excellent verbal and written communication skills
• Must have time management and organizational skills, ability to multitask, clearly communicate with marketing team members, and follow through.
• Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, be flexible, and work independently in a fast-paced environment