Director, Corporate Communications, Talent Relations & Events- Crown Media

POSITION SUMMARY

Under the supervision of the Vice President, Network Program Publicity and the Director, Corporate Communication the Director, Communications, Talent Relations and Events has responsibility for managing talent relations and development, implementation of events for Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Movies Now. The Director, Communications, Talent Relations and Events ensures both traditional and virtual events drive ROI across the company’s portfolio, and in accordance with protecting one of the world’s true heritage brands. This position reports to the Vice President, Network Program Publicity and Director, Corporate Communications.
ESSENTIAL FUNCTIONS
• Cultivate and maintain relationships with talent, personal publicists, managers, agents and casting directors in the entertainment industry
• Act as the primary company representative for any and all talent requests; Coordinate and execute talent “asks” across all divisions of the company, including marketing, social media, adverting sales, and distribution; oversee approach to talent, manage expectations, and ensure successful execution of talent-related events and initiatives
• Identify and recommend opportunities for talent that will support the interests of internal divisions
• Act as the primary liaison between talent and Crown Media execs and stakeholders
• Work with department coordinators to book talent travel, hair & makeup, create itineraries, and ensure talent needs are met
• Accompany and manage talent at such Crown Media related and industry activities and events TCA, Upfront, screenings, affiliate marketing events, and more.
• Oversee all purchases and distribution of talent gifts
• Create and maintain calendar tracking important personal events in talent’s lives
• Ideate and execute innovative traditional events and virtual events that can be synchronized across all departments to amplify ROI for Crown Media Family Networks
• Oversee all on-site logistics
• Manage external vendors, including caterers, event planners, furniture rental companies, etc.
• Scout and secure locations for company events; act as key liaison with location manager/owner
• Collaborate with departmental heads from ad sales, marketing, distribution, and publicity on the execution of key industry events, including TCA, Upfront, Screenings, and industry summits & conventions
• Ensure timely follow-up to each event, including briefings, thank you letters, invoicing, and postmortem evaluations

BASIC QUALIFICATIONS

• BA in Communications, Journalism, Marketing, Marketing and Promotion, Events, Talent Relations or other related field
• Prior experience directing events traditional/ virtual for the entertainment industry, specifically for cable
or broadcast television networks
• Minimum 10 years’ experience in progressive network program publicity department or PR agencies that
have television PR departments as clients
• Prior Talent Relations experience required
• Experience using Microsoft Office Suite, i.e., Word, PowerPoint, Excel

OTHER REQUIREMENTS

• Must be a proactive, strategic communications executive with strong event skills, talent relations and
contacts within the industry
• Have a well-organized work style and leadership skills
• Extensive track record of successful events within the entertainment industry
• Must be able communicate effectively and tactfully with all levels of personnel (in person, written,
telephone)
• Requires close attention to detail
• Requires strict confidentiality when dealing with talent relations, senior executives within Crown Media
Family Networks
• Must be able to deal with fast-paced environment and rigid deadlines
• Must be able to manage the department’s talent relations and talent gifts
• Must be able to work flexible hours, and be able to attend various activities before, during and after
business hours; must be available for periodic travel to sets in Canada
Desired Characteristics
• Self-starter, creative thinker
• Team player who has the ability to work alongside other cross-functional internal members of the
company
• Ability to interact confidently with senior management and leaders of the business
• Self-motivated, proactive, work with minimal supervision
• Ability to balance multiple projects simultaneously
• Proven leadership qualities, excellent interpersonal and influencing skills
• A background of increasingly responsible positions in the entertainment industry
• Ability to build and maintain trust with talent, producers and senior management
• Be an interdepartmental influencer