Senior Associate

Senior Associate

Position Purpose:

The Senior Associate is responsible for providing direction and leadership for the Associate team, as well as efficiently and effectively driving pieces of client accounts. 

Primary Outcomes:

  • Directing and overseeing the work of interns, Junior Associates and Associate team members, providing leadership, guidance, editing and constructive feedback
  • Counseling clients directly on publication POVs, media strategy and other daily PR needs
  • Developing client-ready research documents on a variety of complex issues
  • Participating in account brainstorming sessions, developing media-savvy ideas for plans and creating initiatives that improve the public’s perception of the client
  • Regularly reporting project updates and identifying ways to advance ongoing initiatives for clients that will grow relationships
  • Demonstrating understanding of budget parameters, identifying and raising over/underservicing examples on a timely basis
  • Learning how to evaluate client opportunities to take advantage of their positioning or to create a footprint in the realm of the larger industry
  • Maintaining general knowledge of clients’ goals and business priorities in order to contribute to the strategic and creative development of tactical programming
  • Implementing all assigned writing (press releases, media advisories), research, media relations (including developing strategic and creative pitch angles, story ideas and placing positive stories), speaking opportunities and other credentialing/earned media projects
  • Tracking media hits and compiling data for client reporting on a regular basis
  • Developing, managing and maintaining strategic media lists, editorial calendars and other important client infrastructure items
  • Executing communications programming under the direction of an Account Supervisor or Vice President
  • Deepening learning of clients’ businesses and generating new ideas both as needed and proactively
  • Deliberately and demonstrably contribute to Greentarget’s administrative and business priorities, via provided paths (e.g. operational team, pro bono work, blog writing, networking events, new business pitches, GT innovation initiatives, firm-branded research or content)
  • Articulation and consistent demonstration of GT’s Client Engagement Process and GT Way


Job Skills and Requirements:

  • Excellent media relations skills
  • Strong written and verbal communication skills
  • Excellent organizational and planning skills
  • Strong knowledge of online/digital media platforms
  • Strong problem solving skills, with the ability to prioritize and perform multiple tasks in time critical situations
  • Track record of consistently meeting deadlines, demonstrating ownership for assignments, and recommending amplification for assigned work
  • Demonstrated specialized industry knowledge and an understanding of clients’ businesses
  • Demonstrated leadership among the Associate group
  • Ability to be discreet and maintain confidentiality
  • Ability to manage up and seek assistance when appropriate
  • Ability to build rapport, work effectively and collaborate within a multidisciplinary team, and with all levels within the organization, as well as the ability to work independently
  • Ability to build relationships, handling requests with professionalism and diplomacy
  • Highly self-motivated, resourceful and detail-oriented
  • Comfortable working within a fast-paced, dynamic environment


Education and/or Experience:

  • Bachelor’s degree
  • 2-4 years client service experience, preferably in an agency
  • Computer literacy, including fluency in Word, Excel & PowerPoint



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