Position Purpose:
The Senior Associate is responsible for providing direction and leadership for the Associate team, as well as efficiently and effectively driving pieces of client accounts.
Primary Outcomes:
- Directing and overseeing the work of interns, Junior Associates and Associate team members, providing leadership, guidance, editing and constructive feedback
- Counseling clients directly on publication POVs, media strategy and other daily PR needs
- Developing client-ready research documents on a variety of complex issues
- Participating in account brainstorming sessions, developing media-savvy ideas for plans and creating initiatives that improve the public’s perception of the client
- Regularly reporting project updates and identifying ways to advance ongoing initiatives for clients that will grow relationships
- Demonstrating understanding of budget parameters, identifying and raising over/underservicing examples on a timely basis
- Learning how to evaluate client opportunities to take advantage of their positioning or to create a footprint in the realm of the larger industry
- Maintaining general knowledge of clients’ goals and business priorities in order to contribute to the strategic and creative development of tactical programming
- Implementing all assigned writing (press releases, media advisories), research, media relations (including developing strategic and creative pitch angles, story ideas and placing positive stories), speaking opportunities and other credentialing/earned media projects
- Tracking media hits and compiling data for client reporting on a regular basis
- Developing, managing and maintaining strategic media lists, editorial calendars and other important client infrastructure items
- Executing communications programming under the direction of an Account Supervisor or Vice President
- Deepening learning of clients’ businesses and generating new ideas both as needed and proactively
- Deliberately and demonstrably contribute to Greentarget’s administrative and business priorities, via provided paths (e.g. operational team, pro bono work, blog writing, networking events, new business pitches, GT innovation initiatives, firm-branded research or content)
- Articulation and consistent demonstration of GT’s Client Engagement Process and GT Way
Job Skills and Requirements:
- Excellent media relations skills
- Strong written and verbal communication skills
- Excellent organizational and planning skills
- Strong knowledge of online/digital media platforms
- Strong problem solving skills, with the ability to prioritize and perform multiple tasks in time critical situations
- Track record of consistently meeting deadlines, demonstrating ownership for assignments, and recommending amplification for assigned work
- Demonstrated specialized industry knowledge and an understanding of clients’ businesses
- Demonstrated leadership among the Associate group
- Ability to be discreet and maintain confidentiality
- Ability to manage up and seek assistance when appropriate
- Ability to build rapport, work effectively and collaborate within a multidisciplinary team, and with all levels within the organization, as well as the ability to work independently
- Ability to build relationships, handling requests with professionalism and diplomacy
- Highly self-motivated, resourceful and detail-oriented
- Comfortable working within a fast-paced, dynamic environment
Education and/or Experience:
- Bachelor’s degree
- 2-4 years client service experience, preferably in an agency
- Computer literacy, including fluency in Word, Excel & PowerPoint
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