Senior Associate

Position Purpose:

The Senior Associate is responsible for providing direction and leadership for the Associate team, as well as efficiently and effectively driving pieces of client accounts. 

Primary Outcomes:

• Directing and overseeing the work of interns, Junior Associates and Associate team members, providing leadership, guidance, editing and constructive feedback
• Counseling clients directly on publication POVs, media strategy and other daily PR needs
• Developing client-ready research documents on a variety of complex issues
• Participating in account brainstorming sessions, developing media-savvy ideas for plans and creating initiatives that improve the public’s perception of the client
• Regularly reporting project updates and identifying ways to advance ongoing initiatives for clients that will grow relationships
• Demonstrating understanding of budget parameters, identifying and raising over/underservicing examples on a timely basis
• Learning how to evaluate client opportunities to take advantage of their positioning or to create a footprint in the realm of the larger industry
• Maintaining general knowledge of clients’ goals and business priorities in order to contribute to the strategic and creative development of tactical programming
• Implementing all assigned writing (press releases, media advisories), research, media relations (including developing strategic and creative pitch angles, story ideas and placing positive stories), speaking opportunities and other credentialing/earned media projects
• Tracking media hits and compiling data for client reporting on a regular basis
• Developing, managing and maintaining strategic media lists, editorial calendars and other important client infrastructure items
• Executing communications programming under the direction of an Account Supervisor or Vice President
• Deepening learning of clients’ businesses and generating new ideas both as needed and proactively
• Deliberately and demonstrably contribute to Greentarget’s administrative and business priorities, via provided paths (e.g. operational team, pro bono work, blog writing, networking events, new business pitches, GT innovation initiatives, firm-branded research or content)
• Articulation and consistent demonstration of GT’s Client Engagement Process and GT Way

Job Skills and Requirements:

• Excellent media relations skills
• Strong written and verbal communication skills
• Excellent organizational and planning skills
• Strong knowledge of online/digital media platforms
• Strong problem solving skills, with the ability to prioritize and perform multiple tasks in time critical situations
• Track record of consistently meeting deadlines, demonstrating ownership for assignments, and recommending amplification for assigned work
• Demonstrated specialized industry knowledge and an understanding of clients’ businesses
• Demonstrated leadership among the Associate group
• Ability to be discreet and maintain confidentiality
• Ability to manage up and seek assistance when appropriate
• Ability to build rapport, work effectively and collaborate within a multidisciplinary team, and with all levels within the organization, as well as the ability to work independently
• Ability to build relationships, handling requests with professionalism and diplomacy
• Highly self-motivated, resourceful and detail-oriented
• Comfortable working within a fast-paced, dynamic environment

Education and/or Experience:

• Bachelor’s degree
• 2-4 years client service experience, preferably in an agency
• Computer literacy, including fluency in Word, Excel & PowerPoint