Vice President

Vice President

Position Purpose:

The Vice President (VP) is responsible for successfully leading a significant group of clients, including meeting profitability, growth, client satisfaction and other accountability metrics. The VP is a leader in the organization actively driving and shaping the firm’s growth and culture. 

Primary Outcomes:

  • Directing and overseeing the work of all team members on VP’s accounts, providing leadership, guidance, editing and constructive feedback
  • Serving as a career mentor (supervisor) to multiple Associates and/or Account Supervisors
  • Counseling clients directly on media strategy and other daily PR needs
  • Assigning and editing client-ready research documents developed by more junior staff on a variety of complex issues
  • Initiating and leading account brainstorming sessions, developing and editing media-savvy plans and creating initiatives that improve the public’s perception of the client
  • Serving as a crisis counsellor to clients
  • Regularly reporting project updates on clients the VP works on outside the VP’s group
  • Developing and recommending ways to advance ongoing initiatives for clients that will grow relationships
  • Meeting all accountability measures for a group of at least $800,000 including VP-level revenue growth target, profitability metrics, team health, client satisfaction, adherence to Greentarget Way and service line introductions
  • Active reporting on status updates and staff needs in group director meetings including monthly staffing and business review sessions
  • Innovating to offer clients new opportunities to take advantage of their positioning or to create a footprint in the realm of the larger industry
  • Ensuring all account team members have a general knowledge of clients’ goals and business priorities in order to contribute to the strategic and creative development of tactical programming
  • Assigning and editing various writing assignments (press releases, media advisories), research, media relations (including developing strategic and creative pitch angles, story ideas and placing positive stories), speaking opportunities and other credentialing/earned media projects
  • Ensuring quality control across accounts and firmwide initiatives
  • Editing high-level reporting and data presented to client
  • Assigning and – overseeing as needed – team members developing, managing and maintaining strategic media lists, editorial calendars and other important client infrastructure items
  • Executing communications programming across accounts within and outside the VP’s group
  • Deep understanding of clients’ businesses and regular generation of new ideas across assigned accounts
  • Deliberately and demonstrably contribute to Greentarget’s administrative and business priorities, via provided paths (e.g. operational team, pro bono work, blog writing, networking events, new business pitches, GT innovation initiatives, firm-branded research or content). Developing new administrative opportunities for the firm.
  • Leadership and training of GT’s Client Engagement Process and GT Way
  • Job Skills and Requirements:

    • Excellent media relations skills
    • Excellent written and verbal communication skills
    • Excellent organizational and planning skills
    • Strong knowledge of online/digital media platforms
    • Excellent problem solving skills, with the ability to prioritize and perform multiple tasks in time critical situations
    • Excellent record of consistently meeting deadlines, recommending amplification for assigned work, leading successful teams and mentoring junior employees
    • Demonstrated specialized industry knowledge and an understanding of clients’ businesses
    • Ability to be discreet and maintain confidentiality
    • Ability to manage up and seek assistance when appropriate
    • Ability to build rapport, work effectively, collaborate within a multidisciplinary team, and to lead teams, with all levels within the organization, as well as the ability to work independently
    • Excellent track record of building relationships and handling requests with professionalism and diplomacy
    • Highly self-motivated, resourceful and detail-oriented
    • Comfortable working within a fast-paced, dynamic environment


    Education and/or Experience:

    • Bachelor’s degree
    • 10-15 years client service experience, preferably in an agency
    • 5-8 years management experience
    • Computer literacy, including fluency in Word, Excel & PowerPoint



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