Sales Planner - Direct Response/ Performance Marketing Ad Sales

Sales Planner - Direct Response/ Performance Marketing Ad Sales


This position is responsible for providing sales and analytical support to the Direct Response sales team for Crown Media Family Networks: Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama.



  • Monitor and manage inventory on a daily and weekly basis for all networks
  • Provide internal analysis and reporting as it relates to inventory and sell-out levels by working closely with Pricing & Planning, Traffic and the operating system to help maximize revenue
  • Notify DR sales team and advertisers of current inventory marketplace with suggested rate changes and/or alternative solutions to help with the stewardship of accounts and enhance revenue
  • Manage booking and maintenance of high profile, secured deals by tracking inventory reports and working with Pricing & Planning
  • Maintain master report of Added Value elements and confirm execution
  • Gather and provide audience research, network information, and any specific marketing materials to assist Account Executives in closing sales
  • Support Sales Assistants in maintenance of workflow, and provide back-up to other team members as needed



  • Must have undergraduate degree in a related field
  • Must have a minimum of 1-2 years of industry-related experience
  • Prior PC experience using Word, Excel, PowerPoint and Outlook



  • Knowledge of Wide Orbit a plus
  • Must have the ability to pay close attention to detail and to understand written and oral instructions
  • Must have the ability to organize and schedule work effectively
  • Must have the ability to handle multiple tasks and work in a fast-paced environment
  • Interact effectively with a wide variety of people
  • Effectively plan workload and follows through to completion
  • Must have a high level of proficiency using Word, Excel, PowerPoint and Outlook
  • Listen well and actively engage others to facilitate positive outcomes
  • Personally commit to excellence in every aspect of work
  • Previous database experience
  • Prior Sales experience

Use link provided below to apply:

Sales Planner, Direct Response (

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